How does performance marketing change in 2021 and beyond?
How does the fundamental role change? How will marketers need to change in order to be as effective and competitive as possible?
Given the vast changes coming to performance marketing, learn how you will need to reorient to become more effective. Learn specific frameworks and skills you will need to build a stronger and more durable career in marketing.
Panel: “The Future Role of a Performance Marketer"
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Joe Kim (moderator)
CEO @ LILA Games
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Director of Growth @ Uken Games
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Director of User Acquisition @ Zynga
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VP of UA & Ads, Jam City
With the upcoming changes coming to performance marketing, how should marketers think about a future career path? What kind of career can UA marketers expect longer term in this discipline given upcoming changes? What kinds of frameworks should they use to think about developing skills over a career? What skills should they learn?
Panel:Â "The Future of Mobile Attribution"
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Josh Burns (moderator)
Founder @ DigitalDevConnect
CEO @ GameJam
Product Owner @ Pixelberry
Mary Kim
Head of Growth @ Game Hive
In light of IDFA deprecation specifically, how will publishers deal with changes to mobile attribution. How likely will various types of approaches such as probabilistic or other approaches work (if at all)? How will marketers have to change their workflows? How will marketers work with MMPs? How well will SKAdNetwork ? Find out all of this and more!Â
Opera Event is a technology that allows clients to build ad-creative at scale from a diverse network of content creators, driving increased performance for your products through creative iterations and learning. We work with thousands of content creators all over the world as well as many top app developers.
Josh founded DigitalDevConnect to partner with game developers, game publishers, and service providers focused on mobile gaming to support key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development.
Previously, he worked at 6waves, leading the US product management team for one of the largest publishers of games for Facebook, iOS and Android, where he managed and launched over 100 apps including those from top developers like Kabam, Nexon and Atari. Prior to that, he worked at Electronic Arts in the Pogo.com division, supporting one of the largest casual games websites focusing on product management, customer insights, new platforms, market strategy and analytics.
More details at www.digitaldevconnect.com.
Christian is CEO of Gamejam, a Vietnam-based game studio focused on building fun and beautiful mobile games.
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Calderon is a data-minded marketer with a passion for econometrics and video games. His professional specialty lies in predictive modeling for freemium products.
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He started his career as an investment banker before joining KIXEYE, a San Francisco-based games studio, to lead their revenue team. Calderon then served as VP of marketing and revenue at Dots, where he launched the hit game Two Dots.
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Calderon then joined Ketchapp as their chief revenue officer, a Paris-based games company with over one billion downloads that was acquired by Ubisoft in 2016.
Founder and CEO of a new F2P mobile games shooter studio making the "Game of War" of shooters.
Former SVP of Games & Digital Platforms at NBCUniversal, Chief Product Officer at SEGA, and Studio Lead at FunPlus leading the studio and overall development on King of Avalon.
Podcaster and newsletter contributor on Deconstructor of Fun and Youtuber on GameMakers. Check out: www.gamemakers.com
Mary has experience building up the marketing department from scratch at Game Hive and is currently the Head of Growth located in Toronto, Canada leading the growth department in UA and Ads Monetization working on titles such as Tap Titans, Battle Bouncers, Beat the Boss.
Prior to Game Hive, Mary worked at one of Europe's largest gaming studios doing UA for titles on desktop and mobile platforms
Jonathan is an experience performance marketer who have lead growth teams at different companies across different verticals. He is currently the Director of Growth at Weee!, an E-grocer focused on Asian grocery delivery, responsible for mobile & web growth, creative strategy, mobile/web onboarding optimizations, and lifecycle management.
An ex-banker, Jonathan decided to dive into the world of mobile by joining a video ad network back in 2013. He learned the ropes of both supply and demand-side working as an account manager for companies like Kabam, Zynga, Gameloft, and Playstudios.
He joined Playstudios in 2015 as a UA Manager. Growing his knowledge as a marketer, he eventually became the Director of UA and led the company's performance team. Since then, Jonathan have managed growth teams at companies like Smule and DraftKings before joining Weee! earlier this year.
Conrad McGee-Stocks is an interdisciplinary strategist whose expertise spans Data Infrastructure, Qualitative Marketing and Growth Strategy. Currently the Director of Growth, Conrad oversees User Acquisition, Ad Monetization and Marketing Infrastructure at Uken Games. Uken's recent top grossing games include: Who Wants to be a Millionaire and Jeopardy World Tour and Bingo Pop (acquired by Jam City).
Steve Palley is a Product Owner at Pixelberry Studios, having recently transitioned to the product side after 5 years of leadership roles in the Data and UA departments.
Steve has worked in the mobile games business since 2004 in a variety of roles, including journalist, critic, consultant, and marketing / analytics generalist. He is a multi-time entrepreneur across the media, gaming, and ed-tech sectors and holds a PhD in Political Science from UCLA.
Nebojsa Radovic is an experienced mobile marketing professional, with leadership experience in entertainment and technology industries. He currently holds a position of senior media buying analyst at MZ, the developer behind massively top grossing mobile games Game of War and Mobile Strike (currently Top 2 grossing apps on the US App Store).
At MZ he specializes in paid user acquisition using programmatic buying solutions.
Prior to moving to Machine Zone, Nebojsa was a marketing manager at Nordeus, where he was part of the team that worked on user acquisition for Top Eleven, one of the first big successful gaming titles on mobile.
Brian is Vice President of User Acquisition Marketing & Ad Monetization at Jam City, where he leads user acquisition/media buying, creative/creative strategy, and ad monetization across Jam City’s portfolio of mobile games.
Prior to joining Jam City, Brian served as Director of Digital Publishing at WB Games from 2014 to 2017, where he oversaw UA, Analytics, and Monetization and helped launch many successful titles, including Injustice 2, DC Legends, and Game of Thrones: Conquest. Prior to WB Games, Brian served as Director of Developer Partnerships for Tapjoy from 2011 to 2014, where his responsibilities included strategic partnerships, developer relations, app monetization and distribution.
